Negin Neghabat-Wolthoff

Inspired by her former peers, U of T alumna builds a Pakistani startup with a global flavour

Christopher.Sorensen — Fri, 04 Aug 2023 14:25:36 +0000

Inspired by her former peers, U of T alumna builds a Pakistani startup with a global flavour

Christopher.Sorensen Fri, 08/04/2023 - 10:25

Cutline

After developing a taste for kimchi during her time at U of T, Meraj Ellahi started her own business that sells kimchi-focused foods (supplied image)

Negin Neghabat-Wolthoff

Topic

Global Lens

Alumni

Entrepreneurship

Faculty of Arts & Science

Global

Exploring the city’s boundless restaurant scene is one of Meraj Ellahi’s favourite memories from her time at the �ؿ�ζSM, where she made friends from around the world.

Originally from Pakistan, Ellahi developed a particular taste for kimchi, a traditional Korean side dish consisting of salted fermented vegetables such as cabbage and radish.

She credits her fascination with the Korean staple to friend and fellow alumna Hallie Jeon, who Ellahi met in residence at Woodsworth College while researching an assignment on Kant.

Meraj Ellahi, right, and Hallie Jeon during their U of T student days (photo supplied)

“Hallie knew all the best hole-in-the-wall Korean eateries. She taught me to recognize good kimchi, and how to integrate it into almost any meal,” says Ellahi, who graduated in 2017 with an honours bachelor of arts degree. “She helped me acquire the taste, and I soon became a little addicted.”

That addiction soon became a pandemic-era hobby as Ellahi – feeling nostalgic about her days at U of T after returning to Pakistan following a master’s degree at Queen’s University – learned to make kimchi herself. Fast-forward to today and she’s now the founder and CEO of The Kimchi Girl, a culinary venture that sells a range of international foods with a distinct kimchi focus – from “kimchi butter” to “chicken katsu curry with kimchi slaw.”

She credits her passion for cooking and diverse network of friends at U of T – where international students, representing 168 countries, comprise more than 25 per cent of the student body – for having a deep influence on her life path and aspirations.

“I decided to recreate some of the foods that reminded me of them.”

Ellahi says her initial focus on kimchi took on a life of its own as requests began to flood her Instagram account. She rapidly moved from giving her kimchi away for free to selling at cost – and then finally deciding to scale up into a small business.

Operating out of her parents’ kitchen in Lahore, Ellahi soon decided to expand the menu, transforming her business into a take-out restaurant – one that continued to tap her friend group from U of T for ideas and support.

“For example, Hallie allowed me to ask her mother for advice on the fermentation status of my kimchi,” Ellahi recalls.

Jeon, for her part, says she’s thrilled to have played a role in supporting Ellahi’s effort to build a business in Pakistan – and couldn’t be more thrilled for her success.

“It's so great to see the business thriving,” Jeon says, “I think what she’s doing is really admirable, especially for female entrepreneurship in Pakistan, and I have no doubt that she will continue being successful. I just hope I can visit her some day soon.”

There were, as with any new business, struggles along the way. With import laws changing frequently in Pakistan, Ellahi faced an unreliable reserve of the produce and spices she needed.

Kimchi is a staple Korean side dish.

“The biggest challenge … was not food preparation or marketing, as demand kept growing organically,” she says. "But it was often very difficult to obtain the needed ingredients.”

When she learned of her husband’s family-owned agricultural land in rural Pakistan, she decided to solve her supply-chain issue head-on by integrating the farming of her ingredients into her business model.

“The best part is that now the ingredients at Kimchi Girl are local and organic and I can be sure that they are free of chemicals or pesticides and this has made a noticeable difference in flavour, too,” Ellahi says.

In addition to its take-out business, The Kimchi Girl is available in 26 retail outlets in Lahore, Islamabad and Karachi, where its kimchi, frozen meals, handmade pastas and other products are sold. Coca-Cola has featured her in an advertising campaign, and she was recently highlighted in a book on female entrepreneurs in Pakistan.

Ellahi, who describes herself as a cautious and risk-averse entrepreneur, is keen on growing her business if she can maintain the quality of her products. Her vision for The Kimchi Girl includes a catering business and adding a sit-down restaurant over the next three to five years.

She also has plans unrelated to food. They include starting a school in Pakistan with her father and spending more time with her husband and their dogs.

Travelling is also on the menu.

“I’ve never been to Korea and would love to visit Hallie there,” she says. “Much of the healthy and fulfilled life I’m living has to do with my time at U of T and the community I found there. I am certain that I will keep these connections for life, and I hope to visit as many of my international friends as possible.”

U of T alumnus Mark Crawford back on stage for Harry Potter and the Cursed Child

Christopher.Sorensen — Wed, 31 Aug 2022 19:31:55 +0000

U of T alumnus Mark Crawford back on stage for Harry Potter and the Cursed Child

Christopher.Sorensen Wed, 08/31/2022 - 15:31

Cutline

Mark Crawford, a drama and theatre alumnus of U of T Mississauga, has hit the Toronto stage as a cast member of Harry Potter and the Cursed Child (photo by Ann Baggley)

Negin Neghabat-Wolthoff

Topic

Mark Crawford, an alumnus of the �ؿ�ζSM Mississauga, says he’s grateful to be part of the ensemble cast for Harry Potter and the Cursed Child, which is currently playing at Toronto’s CAA Ed Mirvish Theatre.

The acclaimed actor and playwright says being in the cast of Harry Potter offers some stability in a volatile industry that still hasn’t fully recovered from the pandemic (the CAA Ed Mirvish Theatre raised its curtain earlier this year for its first full season since 2020).

“The thing about being a theatre artist is that you’re a gig worker,” Crawford says. “This means that, most of the time, you’re working in five- or six-week intervals, piecing together contracts as you go.

“Apart from the opportunity to work on a fantastic play and as part of a wonderful team, being in Harry Potter has granted me stability, which is something I've learned not to take for granted.”

While Harry Potter is sold out every night, audience numbers at other theatres are still down, which affects budgets and creates challenges for those working in theatre arts.

“Many people I used to know and work with have, sadly, left the industry,” says Crawford. “That’s something that we can’t ignore in the aftermath of the pandemic.”

Mark Crawford as the Station Master in Harry Potter and the Cursed Child photo by Evan Zimmerman)

The early days of the pandemic were bleak for the theatre industry. A production of Crawford’s award-winning 2014 play Stag & Doe was cancelled in early 2020 and future productions were tentative at best. It was just one of many cancellations during a difficult time.

Despite the pandemic restrictions, the actor and playwright kept busy.

In 2020, Crawford wrote and produced Don’t Get Me Startered, a podcast production about a sourdough starter that gets out of hand that was commissioned for CBC’s Pandemic Chronicles. In 2021, he staged Chase the Ace during a tour across Ontario, playing all the roles in the one-man comedy about a big-city DJ forced to take a job at a small-town radio station during the pandemic.

Then, in March 2022, he debuted a short film Priya Tate: Super Taster, which centered around a picky eater with a unique gift.

Community, connection and understanding

The son of farmers from Glencoe, Ont., Crawford is well known for his observations of small-town life through themes of community, connection and understanding, as well as his skillful blending of drama and humour. His plays have been featured in theatres across the country and internationally.

Being in the cast of Harry Potter and the Cursed Child has brought back many memories from Crawford’s student days at U of T Mississauga, where he studied theatre and drama.

“Harry Potter is a highly physical show with a lot of movement in it,” Crawford explains. “I've been reminded a lot of my movement classes from 18 years ago at UTM. It's amazing how long those lessons stay with you.”

Over the years, Crawford’s path has often crossed with others who attended U of T Mississauga. “We laugh and commiserate together about our work and the industry,” he says. “We have that immediate connection through our time at UTM.”

In addition to attending classes and making connections, Crawford’s advice for current students in his field is to cultivate other interests, hobbies and even career prospects.

“It’s important to be able to keep busy and be able to make a living when you are between gigs or when faced with something unpredictable like a pandemic,” Crawford says. “You must be able to do other things to support yourself at times. There's no stigma attached to that. In this industry, you can feel highly successful at times, but you can also feel the opposite. It is nothing short of a rollercoaster ride.”

Mark Crawford in Chase the Ace at Festival Players of Prince Edward County in 2021 (photo by Imagine Photography)

When he is not staying in Toronto for Harry Potter and the Cursed Child, Crawford lives in Stratford, Ont. with his partner and fellow actor Paul Dunn.

Birds, bees, and drag queens

Since the spring of 2022, Crawford’s plays have returned to stages across North America. His play, The Birds & The Bees, debuted with U.K.-based companies and will soon run in North American theatres.

Crawford works with other U of T alumni – including fellow actor Sara Farb and stage manager Jessica Severin, in Harry Potter and the Cursed Child – which runs at least through December. But preparations for his newest play are already well underway. In 2023, The Gig, a play about drag queens and conservatives, will debut in Hamilton’s Theatre Aquarius.

“My new play, The Gig, is the biggest play I’ve written so far in terms of cast and theatre size,” Crawford says. “The scale of this project is exciting.

“I just want to keep telling stories and entertaining audiences. That's what keeps me happy and motivated.”

A poet and public speaker, Wali Shah found his path at U of T Mississauga

lanthierj — Fri, 23 Apr 2021 15:58:00 +0000

A poet and public speaker, Wali Shah found his path at U of T Mississauga

lanthierj Fri, 04/23/2021 - 11:58

Cutline

(Photo courtesy of Wali Shah)

Negin Neghabat-Wolthoff

Topic

Poet and public speaker Wali Shah has performed for such public figures as Barack Obama – and alongside artists like Selena Gomez and Kendrick Lamar.

Now he’s working to make poetry more accessible to school children across North America and collaborating with renowned children’s author – and fellow �ؿ�ζSM alumnus – Eric Walters on a fictionalized account of his life.

All before he turns 27.

The U of T Mississauga alumnus recently spoke with writer Negin Neghabat-Wolthoff about the South Asian diaspora, his path through adversity, what it was like to hold the post of poet laureate for the City of Mississauga, and why it’s so important to him to stay connected with the U of T Mississauga community.

Can you tell us a little about your path to U of T Mississauga?

My country of birth is Pakistan; my family and I came to Canada – initially Toronto – when I was three years old. I moved to Mississauga when I was nine.

My parents were always talking about U of T, its amazing reputation and that it was the best university in Canada. Growing up, the idea of attending university seemed out of reach, and telling them that I wasn’t sure I wanted to go to university was really hard for them to hear. Plus, I had early ambitions to be an artist and my parents and I argued a lot about that as they didn’t consider it a career path that could financially support me.

Going to U of T didn’t seem to be in my cards, but then, in my last year of high school, I managed to get my grades up and had some really inspiring teachers. I started to think that maybe I want to be a teacher – maybe a social science teacher – be a role model to other immigrants, and maybe be able to give back in the same way my teachers gave to me.

U of T Mississauga was just 20 minutes away from my house and I could take the bus there, which meant I didn’t need to spend much. The good thing about Mississauga and UTM, besides the diversity and the sense of community I had there, was that I felt like I was able to really lay my roots for the work that I was doing around poetry and philanthropy. Mississauga is full of opportunity; there’s less noise and more space, not as much going on, but just enough.

What was it like as an immigrant, growing up in Toronto and Mississauga?

It wasn’t easy – my family struggled financially, and, of course, my parents had to learn a different language. Then, experiencing 9/11 at a young age very much shaped me. 9/11 quickly became synonymous with Muslims, including South Asians – even non-Muslims who had ethnic names or an immigrant background. I experienced bullying and a lot of discrimination until moving from Toronto to Mississauga at age nine. There, I found more of a community, more Muslims, more representation – but still faced some of the same challenges.

I had a tough time growing up in a Muslim home within a non-Muslim country. And I often felt alone in my struggles and questions, not knowing how to explain the challenges I was facing to my parents who might consider some topics taboo. For example, how do you talk about sex before marriage to someone from a culture of arranged marriages? Or how do you talk about the intricacies of religion and why people believe what they believe? The diaspora and my identity within it affected me deeply, and I had to figure a lot of things out on my own.

Fortunately, I was lucky to have great teachers. My high school teacher, Ms. Melanie Riley, took the time to talk to me and, seeing that I was already interested in hip hop and rap music, she introduced me to poetry. Explaining to me that RAP is actually an acronym which stands for “rhythm and poetry,” which I found eye-opening. She gave me this poetry book by Tupac Shakur. Like most people, I didn’t know that he did poetry, and I noticed that, in his poetry work, there was no swearing, no derogatory language toward women, and a lot of social issues were covered. What my teacher did was to engage me with culturally responsive pedagogy, and it helped me find a path despite being between identities.

You were arrested at the age of 15. How did that shape your path and your work?

So, that was just before Ms. Riley gave me the book. As I mentioned before, I had a lot going on in my mind, and not a lot of people to talk to. Through mass media and society in general, I was influenced by a sense of toxic masculinity, which, of course, is something I only learned about later at university. I was going through a rebellious phase during which I wouldn’t listen to my parents. Anger, aggression and aspiring to be like the men I saw in movies and music videos led me to act out. Being arrested at age 15 was a wake-up call. I realized that there was something wrong with what society was telling me – that I had a choice. So, even though it was a traumatic experience, it ultimately helped me mature and grow tremendously.

How did your interest in writing develop at U of T Mississauga?

There was an elective course: Expressive Writing (WRI 203) with Rahul Sethi, a lecturer who was young and cool and from a relatable background. That particularly helped me develop my writing skills.

But my field of study was sociology and political science, and what I was learning in those classes inspired me to write; it gave me deeper insight and understanding into topics I already cared about.

[Associate] Professor Jayne Baker in the sociology department taught a course called Sociology of Masculinities (SOC347). She was such a great teacher – I wish all male U of T Mississauga students would take that class. I wrote a poem for the final exam in that class, titled “Dear Future Son,” recorded a video of myself performing it, and was subsequently invited to be a TEDx speaker in Mississauga, where I performed that poem and talked about toxic masculinity.

The topics you write about include mental health and social change. What is the one most urgent or important change you’d like to see in our society right now?

The most important change I’d like to see is people coming together more – not just tolerance, but empathy for one another. I think any major issue our world is facing right now is rooted in a combination of arrogance and ignorance – of people choosing not to understand each other, of preferring a society that divides humans, rather than looking at similarities.

I think about how much we can learn about the Black experience, the Black community, their history, and the racism that they’ve experienced. I think about how much Islamophobia could be prevented if people decided to learn more about a religion rather than just absorbing selective news articles. Also women – especially women – how much we can learn from their role in a human history that subordinated them?

If we drop our arrogance, we can begin working on ridding ourselves of ignorance and start from a place of empathy.

Can you tell us more about the women in your life that shaped and inspire you?

My mom is a typical South Asian immigrant hero to me. She struggled all her life and worked really hard to put food on the table for her family, and to be there for them. I know that she could have had an easier, more comfortable life had she stayed in Pakistan. But she moved here for better opportunities for her children.

Some of the female teachers and professors that I mentioned before, were important in shaping me. And I also think about my 15-year-old sister – how smart she is, and how important it is that I’m a good role model to her. But I also use my voice to influence my brothers and other young men, trying my best to set an example around respecting women.

A few years ago, you were appointed poet laureate for the city of Mississauga?

Yes, I was still a student at the time. It’s a civic position that they offer to one selected poet in the community who writes and performs at different public events such as Canada Day, New Year’s Eve, and so on. It was a great opportunity. One of the greatest honours was that one of my poems, which was about the people of Mississauga and the different cultures they represent, was featured on the steps of City Hall.

Tell us about your work with schools to make poetry more accessible to students.

I’m currently working with schools – Grade 4 through 12 – all over North America, presenting and holding workshops on poetry. Currently, I present virtually. But prior to the pandemic, I travelled to schools in person and I loved the international aspect. I was also invited to a conference in Switzerland where I presented and really enjoyed that experience.

My workshops for schools are introductory. The essence is helping students share their story. The thing about poetry is that it is very financially accessible. When you think about many sports, for example, you need equipment. Even for a sport like soccer, you need, at a minimum, a field and a ball. With poetry and writing, all you need is a piece of paper and a pencil. It’s the most financially accessible resource an educator can use.

You’ve received many awards and have performed alongside artists such as Selena Gomez and Kendrick Lamar. Is there a moment that was most special?

There are two. The first was when I graduated from U of T Mississauga. This was a very special moment for me, but maybe even more for my mom, whose dream it was that I graduate from U of T. Sitting in Convocation Hall, she had an even bigger smile on her face than I did. After I received my diploma, I gave her a big hug and saw that she was crying; she turned to me and said, “This is why I came to Canada, to see this moment as a mother.”

I was very moved by this, as this is exactly the vision of so many immigrant parents: the relief she felt in knowing that I was going to be okay – that I now had an education. Of course, my mom immediately collected herself to add that, next, I should go for my master’s and then PhD.

The second most special moment was this: performing for President Barack Obama at an event in Toronto in January 2020. Getting to meet him, shaking his hand – that was a big honour for me.

Any fond memories from your time at U of T Mississauga?

Playing on the basketball team was a lot of fun for me. Besides that, what stands out is just all the great people that I got to meet, especially my professors, many of whom I keep in close touch with. Jayne Baker, from sociology is one that I mentioned; Ken Derry from the history department is another.

On the days I felt stressed, taking a walk on campus and enjoying the nature, seeing the deer, is a great memory. U of T Mississauga is such a great place to be, and I just enjoyed being there; I miss the campus very much.

What advice do you have for incoming U of T Mississauga students?

My biggest advice is: talk to your professors during office hours. They are experts in the field you are studying, have written books about the subjects you are already interested in – talk to them!

You spoke to the graduating class of 2020 last June – why did you reach out to do that?

I was thinking about my own ceremony; how I had looked forward to it for so many years, and I kept thinking how difficult and sad it must be to not be able to have that moment with your friends and family. I also wanted to leave the graduating class with the message that their sacrifice is saving people’s lives.

There’s so much we all learned from COVID-19, especially to appreciate our health, but also the opportunity that education creates. Even though the graduating class couldn’t have an in-person convocation, they had opportunities that many people around the world don’t have: attending classes, having a classroom, and all the learning that happens there.

What else are you working on these days?

I’m actually working on a book right now – my first book. It’s a collaboration with children's writer Eric Walters, who is a recipient of the Order of Canada. It is a fictional story, loosely based on my personal experiences. It’s about a young Muslim boy and his struggles as an immigrant, his close friendship with a Christian, Canadian boy, and the community he finds in Canada with all its diversity. The story will resonate with anyone who has experienced discrimination.

So, that’s one of my main projects right now, but I’m also working on poetry, of course, with the goal of publishing a poetry book. Those are my two big projects right now.